Hey, What do you want from me?

Take the two minute survey here

The story behind Boomtown.

NOW OPEN!!!!!!!!

Mon – Wed 9 a.m. – 8 p.m.
Thurs – Sat 9 a.m. – 10 p.m.
Sunday 11 a.m. – 5 p.m.

351 W. Western Ave,  Muskegon MI 49440


Hi –
First of all, thanks to all of you who filled out the survey.
I’m speaking every day to the various people who carry the products you want. Please feel free to fill out the survey on the main page if you haven’t done so. I’ll be sure to include your wants as I go along.
That’s all in process.
Second, ok phew, the licenses, loans, architectural and construction plans are finally finished! Construction should start no later than mid-January (and hopefully earlier).

I can’t thank you enough for being so proactive in creating the type of market
that you want.
You guys rock.
Dana Precious
Owner, BoomTown Market

What kind of market is BoomTown?

BoomTown Market is locally owned and operated by me, Dana Precious.

BTM will sell everything from toilet paper and eggs to craft beer and wine. There will be deli, organic produce, meats, frozen meals and goods so you can cook at home.

There will be ‘grab and go’ foods like salads, side dishes, quiches, hot dogs, sandwiches, hot soup and stuff like that.

Honestly, I’m still figuring all that out.

Feel free to weigh in on what you want BTM to sell with the survey on the home page.

Click here for my survey.

I’ll also have soda fountain drinks and coffee pots and baked goods so you can run in grab your morning caffeine and get out fast.

I’m all about sourcing local foods and a food to table approach.

Signs around the market will tell you where the food came from and what’s in it.

I’m going to do my best to be non-GMO and offer organic and gluten free options.

I’m currently renovating the BTM space located on the ground floor at 285 W. Western (it’s the tall white building across from the post office and kind of kitty corner from the Farmer’s Market). You can check out our progress because I’ll start posting photos soon!

In the meantime thank you, Muskegon.

I’ve had so much support and help since I moved back from Los Angeles to my beloved hometown.

I think you are the best people in the world.

XO Dana


The Story Behind Boomtown

The Boomtown Story

Hi, my name is Dana Precious. I grew up in Muskegon and went to M.S.U.

After graduation I couldn’t find a job around here. So I headed out to Los Angeles.
I spent many years working as an executive at film studios.

But I always wanted to get back to my beloved Muskegon.

Finally, I screwed up my courage packed up my son and we moved home.

Pretty much the first thing I asked was, “Where do I get toilet paper around here?”

Turns out, you didn’t.
You drove.
For miles.
I thought, heck, I know about organic food. I know about beer and wine. The rest I’ll figure out.

My son says Boomtown Market is, “Like industrial Muskegon had a love child with funky L.A.”
I think he’s right and I’m hoping you’ll like the result.

Oh, and why am I calling my market Boomtown?

Cause that’s exactly what Muskegon is right now.
It’s booming. And I’m so happy to be a part of it all.


About Me

Hello, my name is Dana Precious. I lived in Los Angeles with my son and two dogs. I worked for several major film studios, as a Principal/ Creative Director at the entertainment advertising agency, Vox + Associates and nine years at Sony Pictures Theatrical as the Executive Vice President of Creative Advertising. I was responsible for the advertising of films such as Spider-Man, Charlie’s Angels, Black Hawk Down, Stuart Little, and dozens more. I am also a published writer and now a small business owner of BoomTown Market. I moved back to my beloved hometown to help grow our fine city, after all, there is no place like home!


351 W Western Ave. Muskegon MI,49440

Phone Number to come!!